Claude Silver

Claude Silver

How to create a culture of belonging

Claude Silver, Chief Heart Officer at (GaryV’s) Vayner X, spends her days trying to make all of the 800 employees at VaynerMedia feel seen and heard. GaryV is an entrepreneur, author, speaker and internet personality. He is best known for his work in digital marketing and social media — and today he’s chairman of VaynerX and CEO of VaynerMedia.
When asked about Silver’s day to day job, she describes her role as the creator of ​‘a culture of belonging, where people feel like they can bring their whole selves to work’.
She aspires to be a mentor for all the Vayner employees and describes herself as being most comfortable while coaching.

Story

Silver was originally hired as Senior Vice President, running the Unilever account at VaynerMedia. After years of travelling to other offices to meet and mentor employees, things became clear to her. She was done with the selling and advertising part. She wanted to focus on the heartbeat of the place. She wanted to focus on people.
So she left the company. But not for long: because after only four months off, she got a call from Vaynerchuk, asking her whether she wanted to come back as ​‘Chief Heart Officer’, a position that would allow her to help others. Or, in her own words: ​‘I’m not here because I want to be the hero of the story. I’m here because I want to be the guide, or the coach, or the Sherpa to them. I want to be the guide, they are the hero’.



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